Our work

Newcastle Eagles Basketball Club

Newcastle Eagles are British Basketball’s most successful franchise, winning a total of 27 titles across league, cup and trophy competitions.

The Brief

The Newcastle Eagles, a leading basketball club known for its competitive spirit and community engagement, sought to strengthen its commercial and social presence. They required:

  • Strategic guidance to enhance commercial sales and corporate outreach.
  • Engaging content that showcases the club’s ethos, events, and achievements.
  • A partnership that could adapt to and support the dynamic needs of a top-tier sports club.
Newcastle Eagles


B7 embraced the challenge with a bespoke commercial sales and marketing strategy that aligned with the Eagles’ ambitious goals.

Our integrated approach included a mix of strategic consultancy for commercial sales, vibrant social media management to boost fan engagement, and creative content creation featuring photography and video that captured the club’s thrilling moments and community initiatives.

By working closely with the Eagles, we ensure that our marketing efforts resonate with fans and stakeholders alike, fostering a stronger, more connected Eagles community.

Newcastle Eagles


“B7 have become an integral part of our team across commercial sales strategies, social media management, and content creation, including photo and video services that capture the essence of our Club’s mission and values.

Their approach is not just about marketing, it’s about creating a narrative that resonates with our community, driving engagement and support for our cause.

Their dedication and innovative strategies have made them so much more than consultants – they are trusted partners in our journey to inspire and empower through basketball.”

  • Paul Blake, Managing Director, Newcastle Eagles Basketball Club

What our clients say

Luke McCormack

McCormack Partners

Gurdit Singh


Paul Blake

Managing Director,
Newcastle Eagles

Richard Hogg

River Birch Newman

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